Tuesday, 29 May 2012

How can you get higher ranking in Google?

 This is the question that encouraged a lot of webmasters all over the world to try the black hat SEO tactics, which resulted to numerous websites getting banned by Google search engine.  To avoid this from happening to your site, I have come up with some basic guidelines:

1.       A website should have a clear hierarchy and text links. A clear hierarchy lets end-users and Google search engine know what is important in a website. Text links are more important because crawlers can’t read a text contained in an image. A website with a text link navigation menu will be more easily indexed by Google search engine.

2.       Offer your visitors with helpful, relevant information and write contents that clearly and accurately describe your site. Keyword stuffing is against the rule so keep your links on a given page to a reasonable number. Don’t try to deceive the search engine by presenting your users with different or irrelevant content.

3.       Avoid duplicate pages by creating unique, descriptive title and description tag for each page in a site. Make sure that your keywords are visible in each title and description tag. This will help you optimize your website for a specific keyword and drive more targeted traffic.

4.       Always update your website with fresh, high-quality contents. The best way to properly optimize an article is to make sure that your targeted keyword is visible in the title and the content.

5.       Generally, you can improve the rank of your site by increasing the number of high-quality and relevant sites that link to your site’s pages. If your site provides interesting contents, your readers might want to link it to their site. Engaging in forums and commenting on other blogs are also the best ways to build high-quality links to your site. Please avoid spamming.

Monday, 9 January 2012

Search Engine Optimization (SEO)

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
• Review of your site content or structure
• Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
• Content development
• Management of online business development campaigns
• Keyword research
• SEO training
• Expertise in specific markets and geographies.
Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central.

Friday, 6 January 2012

Basis for Web services

What You Should Already Know

Before you continue, you should have a basic understanding of the following:
  • HTML
  • XML

What are Web Services?

  • Web services are application components
  • Web services communicate using open protocols
  • Web services are self-contained and self-describing
  • Web services can be discovered using UDDI
  • Web services can be used by other applications
  • XML is the basis for Web services

How Does it Work?

The basic Web services platform is XML + HTTP.
XML provides a language which can be used between different platforms and programming languages and still express complex messages and functions.
The HTTP protocol is the most used Internet protocol.
Web services platform elements:
  • SOAP (Simple Object Access Protocol)
  • UDDI (Universal Description, Discovery and Integration)
  • WSDL (Web Services Description Language)
We will explain these topics later in the tutorial.

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