Search Engine Optimization (SEO)

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
• Review of your site content or structure
• Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
• Content development
• Management of online business development campaigns
• Keyword research
• SEO training
• Expertise in specific markets and geographies.
Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central.

Basis for Web services

What You Should Already Know

Before you continue, you should have a basic understanding of the following:

• HTML
• XML

What are Web Services?

• Web services are application components
• Web services communicate using open protocols
• Web services are self-contained and self-describing
• Web services can be discovered using UDDI
• Web services can be used by other applications
• XML is the basis for Web services

How Does it Work?

The basic Web services platform is XML + HTTP.
XML provides a language which can be used between different platforms and programming languages and still express complex messages and functions.
The HTTP protocol is the most used Internet protocol.
Web services platform elements:

• SOAP (Simple Object Access Protocol)
• UDDI (Universal Description, Discovery and Integration)
• WSDL (Web Services Description Language)

We will explain these topics later in the tutorial.

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